The digital channel is no longer constrained to just a browser and the inbox. It’s an ever-widening spectrum of screens, services and spaces. Consumers are increasingly sophisticated, with longer tenures online leading to increased expectations about what kind of customer experience they expect from the companies they interact with.
A consumer today moves seamlessly from their mobile device, to their computer, to their tablet. They expect brands will move with them as they engage with a variety of devices in a variety of contexts and settings.
We believe that brands in the future will be successful when they are able to define and design customer experiences in this world.
ImanTouch is focused on building a company to help clients navigate this world.
A holistic, ongoing planning process
Our approach shifts the emphasis from planning individual media, like web sites or mobile apps to planning for the entire medium. We help you define and manage the entire digital playing field, and use this to identify where and how to engage with your customers most effectively.
Outcomes, not deliverables
Because the problems we’re solving in this new digital environment are much more complex, we always define projects based on outcomes, not deliverables. Outcomes that are both meaningful and measurable keep us grounded and aligned with your goals and business drivers—and at the same time gives us the opportunity to take a more agile and adaptive approach.
Rooted in technology
In this next iteration of the digital channel, the most successful work will be highly aligned strategically, and loosely coupled technically. That’s why we’ve incorporated technology back into our model. But unlike before, the goal isn’t to execute end-to-end builds, but rather to define the foundational services layer that support cross-platform user experiences.
Our Services include:
- User research
- Digital strategy
- Content strategy
- Innovation consulting
- Social media integration
- Usability testing
- Analytics & measurement
- Marketing platforms
- Marketing programs
- Product and service design
- Information architecture
- Interface design
- Multi-screen design
- Video production
- Front-end development
- API/services layer definition
- LAMP stack back-end solutions
- Systems integration
- Ongoing hosting and maintenance